For nearly two years I worked as the External Communications Intern at L Brands, the parent company to Victoria’s Secret, Pink and Bath and Body Works.
A large portion of my work here involved using a social listening tool called Netbase to monitor social networks, blogs, message boards, etc for L Brands related issues, anticipated issues and trends.
Also, I engaged externally with publications, reporters and customers by managing the media line which required coordination to deliver timely and informative responses.
Relatedly, I managed the external communications inbox. I kept the inbox organized and responded to some messages, while others were escalated to the appropriate team.
For special projects, I was often responsible for conducting extensive research on topics and updating communication on website, drafting presentation slide decks and articles for internal teams.